David’s Bridal Final Blog (Graded Blog Entry)

After exploring the David’s Bridal brand on Google AdWords I learned a lot about this website.  I learned about their most successful search terms, their best keywords, their average number of monthly searches, their month search patterns, the most expensive keywords, and what David’s Bridal has done with SEO.

David’s Bridal’s most successful search terms are bridal wedding, invitation, prom dresses, bridal gowns, bridesmaid, vera wang davids.  Their best keywords are davids bridals, davids bridal prom, davids bridal shoes, davids bridal invitations, davids bridal locations, davids bridal wedding dresses, davids bridal prom dresses, davids bridal bridesmaid, davids bridal hours.

David’s Bridal gets an average of 301,000 monthly searches in the United States.  In New Jersey they receive an average of 6,600 monthly searches.  January is when they have the most searches with an average of 450,000 searches a month. November is when they have the least searches with an average of 201,000 searches a month. May, June, July, and August they have a steady summer average of 301,000 searches a month.

David’s Bridal most expensive keywords are davids bridal nyc with a cost of $1.38 and davids bridal prom with a cost of $1.07.  The long tail keyword that I would use would be david bridal and wedding dress davids bridal because they are not as popular search terms but it is good because they have a lower cost of around .18cents.  The short tail keyword I would use is davids bridal, and davids bridal dresses because they are such popular search terms but have moderate pricing at around .47cents.

After reviewing David’s Bridal using the SEO Optimizer and Site Report Card tool I found out very interesting facts about the brand.  David’s Bridal receive good marks on their page title, Meta description, body content, internal links, and their social media signals.  They received bad marks on images with 45 images and 22 without ALT attribute and their external links.

After using the Site Report Card I learned David’s Bridal has a traffic rank of 15,785.  They received 10 out of 10 in link checks and spell checks.  They received 8 out of 10 in Meta tag checks and keyword checks.  They received 6 out of 10 for their html check and their overall rating was a 6.14 out of 10.  When searching David’s Bridal on Google 10,200,000 results are included.  And 255 results are included on Google for their link popularity.

I think that David’s Bridal can improve by changing their external links to be more effective to their users and they should also limit the number of external links they have to a maximum of 15.  They should also provide the ALT feature to all of their images.  Their load time check also had a very low mark of 1 out of 10 so they should seek to make their load time faster.  Other than that I think David’s Bridal has a very effective website.



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